Category: Media Tips & Tricks

5 Tips for Amazing Social Media Posts

5 Tips for Amazing Social Media Posts.

I have a great solution for you when it comes to what to post on social media.

We ALL — and I MEAN WE ALL have times when the words don’t flow as easily from our fingertips as we had hoped; or we have impostor syndrome and we don’t think we are good writers; or we just don’t feel like posting..and blah blah blah.

I get it.

I fall back on this simple formula of 5 Tips for Amazing Social Posts ALL-THE-TIME. It helps me to stay focused and get creative even when I feel as juicy and exciting as a piece of cardboard.

These steps help me to stay-on-task as a business owner who uses social media as one of my primary marketing tools. It is crucial that my posts be purposeful and a means-to-an-end, whether it be feel-good branding or targeted sales. (The “Spray-and-pray-haphazard-method of social media posting is a sure-fire way to burn out and lose, rather than engage, an audience.

I remember the mantra: “All you need is already within you. You are creative and powerful” and then I take these steps:

Formulas help me know that I am on-task and on-target in my business goals, and this outline does the trick.

I invite my community in by asking a question; I share myself, which is an important part of my connection to my customers; I show a photo or video because I know this is part of getting good visibility; I make sure to link back to my business; I invite them to share and be part of the conversation.

For example:

Have you ever driven a vintage truck? (Tip 1)

I drive an old Ford F150 all through college that I bought for $500 cash. I called it “Beatrice” because it meant “blessed.” That’s the way I felt in that old truck and I loved it. (Tip 2)

You can see all of the vintage truck we have on our lot here: ArundelFord.com  (Tip 4)

Did you ever drive a vintage F150? Do you have a photo? We would love to have you share it in the feed below. (And let us know if you had a name for it!) (Tip 5)

And make sure to jump back to Tip 3 to share a photo with every post you do. It doubles your engagement!

Do you have a post formula you like to use? You can download my mantra and my 5 Tip Outline here for your desktop when you sign up for my mailing list. CLICK HERE. I don’t spam or sell your information ever.

Let me know your tips and tricks for great posts on the Facebook Page.

Happy Posting!

A special thanks to the team at Arundel Ford for letting me share one of their posts. They are incredible clients I Iove helping them tell their stories on social media.

Ask a Question: What to Post on Social Media for Small Businesses?

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Do you ever wonder what talk about  on social media? Do you get excited to use social media for your marketing, but then lose steam after a few posts and then give up?

I hear you.

We have all been there. The stops. The starts. The lack of feeling creative. The need to take care of EVERYTHING else in your business and Social Media becomes ONE-MORE-THING you need to juggle.

Fret not, fellow business friend. I am here to help. I have a full-proof tip to share with you, so that you know what to post on social media.

Here it is: ASK A QUESTION OF YOUR AUDIENCE

 

Yes. THAT is what you should talk about on social media for your small business.

You should ASK A QUESTION of your community, the likes of which YOU are asked all of the time. As business owners, we solve problems everyday and answer questions.

Some juicy and/or mundane examples may be:

What kinds of service do you offer on old cars? Can you mail a package to Borneo? Do you offer small party catering? What time is your 3 o’clock seminar? Can you hem pants AND dry-clean clothes? Do you have evening hours?  How much for drop-in child care?  Do you allow dogs in your hotel?

You get the calls. You read your emails. You have the lady that wants to hang out, chit-chat, and then pepper you with questions about pairing wines and cooking for 20 people at the holidays. You know the drill and you answer these kinds of business questions EVERYDAY.

Guess what folks? These questions are AMAZING fodder for social media posts.

Click Through for a step-by-step video on “How to Ask Questions of your Audience on Social Media.”

Now that you know WHAT to do, it’s time to take action and get posting on social media.

 

Take a look at the steps below, and download a brainstorming guide to help get the juices flowing.

Brainstorm the Questions Most Commonly Asked Questions.

Grab a piece of paper or download the worksheets below. Write down at least 5 questions you are asked everyday in your business.

Select a photo for each of the questions.

Remember: All social media posts need to have an image or video attached to them to be the MOST engaging to your audience.

Share the posts with words and images.

When you look at the most commonly asked questions, feel free to provide an answer directly in the post, or leave it open ended for your community to respond. Here is an example: “Have you ever come to on of our yoga classes? We would love to hear feedback from you!” or “We are asked if we fix older models of cars in our shop all the time. Here are some photos of the antique autos we have repaired. Have you seen them on the road? Share your antique auto photos below or call us for a repair at 555-1212.”

Ask for the Response.

Make sure to ask in a way that encourages a response. Our social media business posts are seen on average by 2-5% of our TOTAL audience. Up-the-ante by creating a “Ask a Question” post and over time, you can improve your visibility ten-fold.

Make sure to respond and engage when people make comments.

Use this as an opportunity to connect with your community. The more you respond, the stronger the connection between you and your clients. (AND, the more comments and feedback, the better your posts perform, and are shared with a wider audience.)

Download the worksheets enclosed to share with your team.

Get your staff in on the social media action. A good group brainstorm helps to engage your team IN REAL LIFE. Everyone loves to participate and feel like they can contribute.

WORKSHEET PDF TO DOWNLOAD

You may get some jerks.

If you get a customer with a legitimate concern, offer to take the conversation offline and provide a direct phone # for them to call.
If they get nasty, inappropriate and/or abusive, delete it and/or block them. We WILL get concerns and comments. There is NEVER a call for abuse or snarkiness.

So, when you wonder: “What do I post on social media for my small business?” you NOW know what to do.

Remember: My goal is to help you feel CONFIDENT, COMPETENT, & CREATIVE online.

Share your comments below an on my Facebook Page at Kristin F. Simmons Digtal Media | Visual Storyteller. Make sure to keep these worksheets on-hand as a reference and LET ME KNOW how its going.

Need help with planning and execution of social media? I can do that. See my services here. I look forward to hearing from you!

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