Social Media Trends: Maine’s Bicentennial 2020
Maine’s 200th Birthday is well underway and businesses all across the great Pine Tree State are looking for ways to tap into the celebration as a marketing tool.
Here are 2 trends that can help you TODAY in making the most of this special event in your social media marketing.
Trend 1: Share UGC -User Generated Content & 3rd Party Links
What is UGC you may ask?
“User-generated content (UGC) is any content—text, videos, images, reviews, etc.—created by people, rather than brands. And brands will often share UGC on their own social media accounts, website, and other marketing channels.” Hootsuite
A good rule of thumb is to follow the 80/20 rule when using UGC and 3rd Party links for your content calendar.
It goes a little like this:
- 80% of the content you share on your social media sites should come from other resources.
- 20% of the content you share should be your original stories, photos, and videos.
Why you may ask? Well, it’s as easy as this: NO ONE likes to hear someone talk about themselves all-the-time.
There is also evidence to back this up. Sharing content from 3rd party sources and UGC:
- Builds trust and authority. Social Algorithms love when you are relevant, post current events, and are “shareable.”
- It serves your community with relevant and useful information.
- Clients LOVE LOVE LOVE to share their feelings and opinions.
Hear more from the team at Social Media Examiner about UGC and how it can benefit your business marketing.
So, now that you know about UGC & 3rd Party Links, where can you find things to share?
First, do an inventory of your social media feed and email inbox, and look for the following: client posts, comments, tagged photos, testimonials, emails, hand-written notes, etc. This is GOLD and you can share this in your feed WHEN you ask for permission from your clients.
Follow this rule: Make sure to give credit and celebrate the fact that your customers are acting as ambassadors.
It’s easy and here’s a sample:
“We loved what you posted on Instagram. We would like to share it with our users and give credit to you. Would you be comfortable if we shared it on our Facebook page? Please contact us at firstname.lastname@example.org” and then post away dear friends!
You can also share content from reliable 3rd party resources. These will help you to look like you are in-the-know (which you are dahling!) and will serve as resources to your clients and customers.
You can position yourself as the business who cares about sharing the best with their clients. And all you have to do is copy a URL link, add a note, and ask for comments…and then voilà! Your audience engagement increases.
Great places to find content to share about Maine’s Bicentennial 2020:
- Maine Public has a HOST of resources including its daily series called, “On this day in Maine,” as well as radio shows, interviews, stories, and links to the Maine Archives. Find out more here.
- The Maine Office of Tourism has an MOT Partners Website with a WEALTH of information on upcoming events, as well as resources like photo downloads, links to regional websites, a community calendar and more. Find out more here.
- Maine200.org is the HUB of all Maine events related to the Bicentennial. Here you will find out how to submit our own event, links to Bicentennial products for sale, and a bounty of Maine Stories. Find out more here.
Trend 2: LIVE Video
You have heard it over and over again: LIVE video is taking over the internet. It is estimated that by 2022, 85% of all content on social media will be video content.
Video content is KING on the internet. Why should you use it?
- Our clients LOVE video when our content is of service to THEM and when it helps to extend the customer experience.
- Video boosts your ability to be seen in social feeds by both your current audience and potential customers.
- All you need is your iPhone & a tripod. (Trust me, your hands are NOT that steady.)
Easy ideas to share on video for Maine’s Bicentennial 2020:
- Why do you love living and working in Maine?
- Fun Facts about Maine’s History.
- Short tours of the services you provide.
Step 1 – Take a class. (Yes, I teach this class – and I think its really valuable.) I am also a die-hard believer in hands-on practice and a supportive community when it comes to practicing and mastering Live videos.
Sign-up for the 2/12/2020 workshop in Portland, Maine here. This course is a primer on how to use Facebook and IG Live for your social media marketing.
Step 2 – Watch other people’s live videos and learn what you like (and what you don’t). I watched hundreds of videos and I realized that I like short-and-sweet tours and heartfelt testimonials. I also took a media training course and IT CHANGED MY LIFE.
Here’s a quick video I did about the Rockland Breakwater in Rockland, Maine. You will see that it is HOMEMADE and all it took was my iPhone and my courage to get out there and do it.
When you are ready to take your video marketing to the next level, (think news-worthy segments and beautifully shot and edited spots) it is worth your time and energy to work with a film and video production professional who can help you put your best foot forward.
I love the Tips & Tricks from the Burdo Media Group. Find out more about her here and sign up for her Newsletters. Her actionable tips are great for everyday use AND in planning out more formal, high-level videos.
Let us know how you are marketing for Maine’s Bicentennial 2020. We would love to hear your ideas!
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